Setting a smart goal can be paramount to succeeding, but only if done in the right way. A common model for setting goals is the SMART model. This model aims to set a goal that is; specific, measurable, attainable, relevant and time-based. This article describes 5 steps, that should be part of any goal setting process. We have chosen to track the goals using key performance indicators (KPIs). This is because KPIs show a very clear indication of how the company is working towards the goal. This gives a baseline of how to talk about the subject and increases motivation.
Setting A shared goal
The marketing department may not relate to production goals, as they cannot make a difference towards reaching the goal. This is why making a goal for marketing, for example, to increase sales by 5% is much more relevant. This, in turn, works with the shared goal of increased revenue and the increased production. By having a system of differentiated goals you make it transparent. Each group and person knows what they can do towards reaching the bigger goals for the organization.
We hope your work with KPIs and strategic goal will benefit your organization. If you have any questions, please do not hesitate to contact us on firstname.lastname@example.org or write a comment below.