Cobraid 

About us

Here you can read the story of Cobraid and our team. Don’t hesitate to contact us if you have any questions about Cobraid Deploy, our story, our team or job openings.

Our Story

Cobraid was born out of university. In the fall of 2015, the three founders Sune, Morten and Alexander worked together on a project about live transmission of structured data.

During this project, they realized that they really liked working together, and after the project was done, they were very eager to do something else.

With their project in mind, they started looking for a real-life problem that needed solving.

Our Story

Cobraid was born out of university. In the fall of 2015, the three founders Sune, Morten and Alexander worked together on a project about live transmission of structured data.

During this project, they realized that they really liked working together, and after the project was done, they were very eager to do something else.

With their project in mind, they started looking for a real-life problem that needed solving.

The problem

After talking to different companies and studying different management theories, the founders realized that many companies are really struggling to make their strategy appealing to all of their employees.

The further away from management, the fewer employees seem to understand the strategy and relate to it.

Our vision

In Cobraid we are constantly trying to empower companies to reduce the distance between management and “the floor”, by making everyone understand “the plan” and how they contribute to it.

We strongly believe that this will bring employees closer together, and motivate everyone to pull in the same direction.

Let strategy make sense.

Our vision

In Cobraid we are constantly trying to empower companies to reduce the distance between management and “the floor”, by making everyone understand “the plan” and how they contribute to it.

We strongly believe that this will bring employees closer together, and motivate everyone to pull in the same direction.

Let strategy make sense.

Our team

Sune Monrad

Sune Monrad

Co-Founder & KPI Ninja

Sune is a strategic and friendly guy who secretly believes that he is Batman. To train himself for the role of a Danish Bruce Wayne, Sune usually involves himself in a lot of different projects, including spending time hiking, climbing and being a scout leader. Within the office, he is in charge of finance and sales. He is also recording our podcasts.

Alexander R. Christensen

Alexander R. Christensen

Co-Founder and KPI Ninja

Alexander is unable to function well in the morning without a cup of coffee. He is highly motivated by the wonderful people that he’s surrounded with. He secretly wishes to become Ironman; who some of us might think is just another cooler and groovier of Batman. Within the office, he is in charge of front-end development.

Morten H. Christensen

Morten H. Christensen

Co-Founder & KPI Ninja

Morten likes to be called by his middle name “Hoffmann”. He idolizes Superman, not for the red cape or waverly hair, but for the fact that he can handle anything being thrown at him.  Besides hanging out with friends, the only other thing he enjoys doing outside of work is more work. Here, he is in charge of the back-end development. 

Robert Etches

Robert Etches

Executive Advisor

Robert has been a dynamic actor in the language industry for more than 30 years. He has worked with every aspect of it, achieving notable success as previous CIO at TextMinded. Therefore, he is a great asset to Cobraid.

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