by Carolina Ferreras Pérez | Oct 30, 2019 | Goals, KPIs, Marketing
If you consider spending any amount of money on online ads, you need to think about the specifications. First, you must design the Google ads to reach your target audience. You also need to publish it in the place where you will benefit the most out of it. Publishing...
by Carolina Ferreras Pérez | Sep 24, 2019 | Goals, KPIs, Marketing, Social Media
Companies need to take into consideration that the average person spends around two hours on Social Media during the day. 58 minutes of those are on Facebook. This makes it the SoMe platform with the highest time span of use per day. Thus, Facebook is a crucial...
by Hanne Rathcke and Carolina Ferreras Pérez | Sep 4, 2019 | Goals, Management, Strategy
Setting goals for an organization is a complicated task that takes energy and time. When done right your goals will tell you and everyone, both inside and outside the organization, what you are aiming for and what you are working towards. This will influence what will...
by Hanne Rathcke and Carolina Ferreras Pérez | Sep 4, 2019 | Goals, KPIs, Strategy
Setting strategic goals can be paramount to succeeding, but only if done in the right way. To do so, the SMART model is a commonly used model for setting goals. This model aims to set a goal that is; specific, measurable, attainable, relevant and time-bound. In order...
