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8 customer satisfaction KPIs you should track

8 customer satisfaction KPIs you should track

by Carolina Ferreras Pérez | Dec 11, 2019 | KPIs, Management, Marketing

 Before listing the customer satisfaction KPIs you should track, let’s talk about customer satisfaction in general. I’m sure you have experienced buying a product and something in the process didn’t go as expected. It can be that you had a faulty product or...
Tips to implement change in your organization

Tips to implement change in your organization

by Carolina Ferreras Pérez | Nov 27, 2019 | HR, Management

Change can cause discomfort for most of us, but individuals and organizations must comprehend that to implement change is necessary. Even more when things are not working as we expect. That’s because if we maintain doing things the way we are doing them now, then the...
Using Twitter goals to achieve your marketing objectives

Using Twitter goals to achieve your marketing objectives

by Carolina Ferreras Pérez | Nov 13, 2019 | Goals, Marketing

We all seem to be using social media more and more everyday. Early at 7 in the morning you hear your alarm and right after you find yourself scrolling through Twitter. Therefore, we have written a blog where we guide you through the metrics provided by Twitter, where...
6 Google Ads goals you should start implementing today

6 Google Ads goals you should start implementing today

by Carolina Ferreras Pérez | Oct 30, 2019 | Goals, KPIs, Marketing

If you consider spending any amount of money on online ads, you need to think about the specifications. First, you must design the Google ads to reach your target audience. You also need to publish it in the place where you will benefit the most out of it. Publishing...
Setting goals and KPIs with Facebook

Setting goals and KPIs with Facebook

by Carolina Ferreras Pérez | Sep 24, 2019 | Goals, KPIs, Marketing, Social Media

Companies need to take into consideration that the average person spends around two hours on Social Media during the day. 58 minutes of those are on Facebook. This makes it the SoMe platform with the highest time span of use per day. Thus, Facebook is a crucial...
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