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Tracking data for marketing purposes

Tracking data for marketing purposes

Making marketing campaigns cross platform means having to get data from many different sources to be able to calculate, and compare progress. In this article, we have collected some of the different ways you can collect data on your online marketing campaigns. We have...
Goal Setting: Using Data

Goal Setting: Using Data

One of the most important parts of strategic goals is choosing the right data to represent your progress. This part is also often the most difficult part. Often goals are not tracked or are tracked by data, that does not represent what’s intended. In this...