Our blog
The goal of this blog is to help businesses set up KPIs and goals. Setting KPIs and goals can be hard and annoying. Yet, if done correctly, it can have a huge impact on the productivity of your company. That’s why Cobraid wants to help you set the right KPIs and goals for your team(s).
Understanding the Facebook algorithm
The Facebook algorithm for organic content is constantly changing. Read this blog post to get a basic understanding of the algorithm, and some great tips for ranking as well.
The Issue With The Google Analytics users metric
The Google Analytics users metric is widely used, but is it as reliable as one would expect? In this article we will take a deep dive into answering this question.
Become GDPR compliant on WordPress
To be compliant with GDPR is one of those things that tend to be very complex and hard to grasp. Nonetheless, not understanding the regulation is not a valid excuse to avoid astronomical fines. Find out how to do it in this blog post.
Introduction to OKRs
After the business world was taken over by goals and KPIs, more and more companies are looking into methods to track their success. The OKR framework is one of them. Learn more about the strategy behind Google’s success.
8 customer satisfaction KPIs you should track
In this article we will guide you through the different metrics that you should keep in mind when aiming for a better customer satisfaction.
Goals and KPIs for the IT industry
This week’s blog post explores the process of goal setting and KPI tracking in the IT industry. Find out which are the indicators, you always need to keep in mind.
Tips to implement change in your organization
Implementing change in the workplace is a complicated task no matter what the situation is. So, we have written this article with some tips for next time you need to make some changes.
Using Twitter goals to achieve your marketing objectives
In this blog post we will show you helpful metrics that Twitter offers and relevant goals to set with them.
Marketing tools: 4 Problems Professionals Face When Using Them
As digitalization is growing to be a big part of the business for marketing professionals, keeping up with the flow and understanding the new tools and mechanisms is crucial. Learn more about the biggest challenges in the industry and possible ways to solve them.
6 Google Ads goals you should start implementing today
In this article, we will guide you through the most important goals to set with Google Ads. These goals can make your company increase performance when advertising.
6 Paid Advertising Campaign Goals
In this blog post, we will walk you through choosing the appropriate goals for your advertising campaign and give you examples of such.
Paid ads: steps to choosing the best online ad platforms
Going in depth in how to set paid ad campaign goals and choose the right channel to implement them.
10 SEO KPIs to Start Tracking Today
In today’s digital world, businesses need to position themselves well not only on the market but in the search engines as well. In this post, you will learn about the 10 SEO KPIs, which will improve your online visibility.
7 benefits of using KPIs in your company
Why do you need to introduce KPIs into your marketing strategy? If you are still not convinced you need measurement, let us give you 7 more reasons why.
LinkedIn Analytics and 5 key KPIs to start tracking today
As LinkedIn is one of the leading professional networks on the internet, using it in your business might turn out to be essential. However, like any other part of your marketing strategy tracking the success of your efforts is even more important. Here is how to use LinkedIn Analytics and what 5 key metrics you should track.
Setting goals and KPIs with Facebook
Through this blog, you will find the explanation of different tools offered by Facebook and how you can set goals with them so that you keep your team motivated and focused on achieving these.
Introduction to KPIs
What are KPIs? Why should you use it? And how can you personalize them for each department in your company? Read more about this trendy word in the world of business.
The right way of setting goals for your organization
Setting goals for an organization is a complicated task that takes energy and time. This article tells you when and how to do it right.
Using KPIs to set and achieve strategic goals
The article explains the different steps to set and achieve strategic goals. Read it to learn more about shared and differentiated goals and how to evaluate them.
8 Key SoMe Goals and How to Track Them
Setting goals for social media marketing can prove to be a long an exhausting process. To make it easier for all of you, SoMe Specialists, we have compiled a list of the 8 key SoMe goals.