Our blog

The goal of this blog is to help businesses set up KPIs and goals. Setting KPIs and goals can be hard and annoying. Yet, if done correctly, it can have a huge impact on the productivity of your company. That’s why Cobraid wants to help you set the right KPIs and goals for your team(s).

Understanding the Facebook algorithm

Understanding the Facebook algorithm

The Facebook algorithm for organic content is constantly changing. Read this blog post to get a basic understanding of the algorithm, and some great tips for ranking as well.

Become GDPR compliant on WordPress

Become GDPR compliant on WordPress

To be compliant with GDPR is one of those things that tend to be very complex and hard to grasp. Nonetheless, not understanding the regulation is not a valid excuse to avoid astronomical fines. Find out how to do it in this blog post.

Introduction to OKRs

Introduction to OKRs

After the business world was taken over by goals and KPIs, more and more companies are looking into methods to track their success. The OKR framework is one of them. Learn more about the strategy behind Google’s success.

Goals and KPIs for the IT industry

Goals and KPIs for the IT industry

This week’s blog post explores the process of goal setting and KPI tracking in the IT industry. Find out which are the indicators, you always need to keep in mind.

Tips to implement change in your organization

Tips to implement change in your organization

Implementing change in the workplace is a complicated task no matter what the situation is. So, we have written this article with some tips for next time you need to make some changes.

Marketing tools: 4 Problems Professionals Face When Using Them

Marketing tools: 4 Problems Professionals Face When Using Them

As digitalization is growing to be a big part of the business for marketing professionals, keeping up with the flow and understanding the new tools and mechanisms is crucial. Learn more about the biggest challenges in the industry and possible ways to solve them.

6 Paid Advertising Campaign Goals

6 Paid Advertising Campaign Goals

In this blog post, we will walk you through choosing the appropriate goals for your advertising campaign and give you examples of such.

10 SEO KPIs to Start Tracking Today

10 SEO KPIs to Start Tracking Today

In today’s digital world, businesses need to position themselves well not only on the market but in the search engines as well. In this post, you will learn about the 10 SEO KPIs, which will improve your online visibility.

LinkedIn Analytics and 5 key KPIs to start tracking today

LinkedIn Analytics and 5 key KPIs to start tracking today

As LinkedIn is one of the leading professional networks on the internet, using it in your business might turn out to be essential. However, like any other part of your marketing strategy tracking the success of your efforts is even more important. Here is how to use LinkedIn Analytics and what 5 key metrics you should track.

Setting goals and KPIs with Facebook

Setting goals and KPIs with Facebook

Through this blog, you will find the explanation of different tools offered by Facebook and how you can set goals with them so that you keep your team motivated and focused on achieving these.

Introduction to KPIs

Introduction to KPIs

What are KPIs? Why should you use it? And how can you personalize them for each department in your company? Read more about this trendy word in the world of business.

8 Key SoMe Goals and How to Track Them

8 Key SoMe Goals and How to Track Them

Setting goals for social media marketing can prove to be a long an exhausting process. To make it easier for all of you, SoMe Specialists, we have compiled a list of the 8 key SoMe goals.