Welcome to our
blog
On this site, you will find blog posts concerning key performance indicators (KPIs), strategic goals and management. We strive to give you the most relevant and useful information, so if you have any questions or suggestions please contact us on contact@cobraid.dk.
We release new blog posts regularly. To keep updated you can sign up for a newsletter or follow us on Facebook, Twitter or Linked-In. Below you will find an archive of all our blog posts.
How to use Google Analytics for setting and tracking goals https://t.co/W4VYroLua0 /by @CobraidDeploy #measure pic.twitter.com/r6tbAoPeEJ
— Google Analytics (@googleanalytics) September 21, 2018
6 free public data providers
The internet contains an enormous amount of free data regarding all sorts of things from real time traffic info to flooding predictions and statistics regarding HIV/AIDS. The data is very useful if you know where to find it and how to utilize it. Entire businesses...
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Wanna join us?
What we are looking for? We are looking for one potentially two interns who want to participate in our inbound marketing and launch of our brand new software solution for strategic management, key performance indicators (KPIs) and goals/objectives. Cobraid is born...
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Problems That Face Marketing Firms: Data and Tools
Some of the problems facing marketing firms are coming from their tools and the data they use. Below are some suggested solutions and ideas to help firms become more efficient and productive. This blog post is part of 2 part series, you can find our other blog post...
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Instant vs A Duration in Time
Referring back to the Unix’s timeline (you can read about Unix time in our previous post here), any point along the line would be called an instant in time. An instant in time does not tell you a date, a year or anything. It just tells you a number, which is the...
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It’s about time: UNIX Time
This is the first part of the It’s About Time series, where we delve into the matter of dealing with time when programming. If you have any questions, feel free to contact the author at morten@cobraid.dk Einstein said: “Time is relative”. That applies to programming...
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Meet the team
Do you want to know a little more about the team at Cobraid? Well, grab a cup of coffee or tea, and read more about us!Sune Director of Finance and SalesMeet Sune, a strategic and friendly guy who secretly hold an imaginative power that he is Batman. To train himself...
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Agility – What’s all the fuss about?
You might have heard the word "agile"before . You might know, that it's the "it thing" we all need to be these days; whether you work in marketing, administration, or as a software developer. Besides all the buzz words and fancy fuss, what is this all about? Isn't it...
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Inspiration for marketing dashboards
There is more data in marketing than you could ever dream of! However, ways to make any sense of it, while staying updated, and saving time is limited. That's why I love dashboards! In just a glance you can get to the core of your progress in the parts that matter. ...
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What IKEA furniture can teach you about leadership
You know the feeling all too well: You've been to IKEA and bought a new great piece of furniture. You just need to assemble it and everything will be perfect! The manual? No, I don't need - I just need to put this thing here and then this... 10 hours and several...
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“This is URGENT!” said the boss
You've probably tried it: An email arrives from the boss marked "URGENT! Must be solved immediately! Or the customer will terminate the agreement!" with a task that is not in the sprint. How do you handle this? Should you clear your desk and solve the task? Or deal...
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Shh – It’s Time For Some Silence
The phone is ringing. E-mails are coming in. Facebook says "Bing!". Twitter tweets. LinkedIn has new job opportunities for me. It just might drive me insane. What do I have to do to get just a few minutes of peace and quiet? Does that sound familiar? That's often my...
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Projects – When to Steer and When to Lead
Imagine being the captain of a large cargo ship: You're on the bridge and steering the ship to it's destination. You know the destination and set the course. Way beneath you the motor spins merrily - the engineer and his team makes sure of that. The destination...
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Tracking data for marketing purposes
Making marketing campaigns cross platform means having to get data from many different sources to be able to calculate, and compare progress. In this article, we have collected some of the different ways you can collect data on your online marketing campaigns. We have...
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Why Small Bites Make An Intensive Process
It's easy to wonder about how differently people perceive the same situation or the same message. What some people hear and perceive as positive some do so as negative. The same happens when some people perceive a situation as intensive and others...
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Play your way through your working day
The best results come when the employees are having fun. The question is if you dare make it fun? Okay, I might be promising you a bit more than I can keep. Still I mean what I say. Playing makes everything a little bit more fun: Even a boring meeting. That's why...
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How to avoid the feeling of walking in circles when doing iterations
The other day, I had a meeting with three customers. I was helping them with designing their product, and, by that, we started talking about their logo. It turned out that the logo wasn't exactly the way they wanted it - despite several workshops, talks, brainstorms...
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The story of a giraffe and how 35 students became one scrum team
Some months ago I received a message from one of the listeners of my podcasts. He had a question: How do you organize 35 students working on the same project if you want to use Scrum? As an answer Sune from Cobraid, Johannes from Alfanova and myself came up with these...
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Goal setting: why you should make differentiated goals
Have you ever worked in an organization, where C-level set some organizational goals without including you? Where you felt no responsibility or connection to the goals? Most people have. If you haven't set the goals, and you don't think they are connected to your...
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Goal Setting: Using Data
One of the most important parts of strategic goals is choosing the right data to represent your progress. This part is also often the most difficult part. Often goals are not tracked or are tracked by data, that does not represent what's intended. In this article we...
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Setting and tracking goals using LinkedIn
LinkedIn is the world’s largest professional network on the internet and therefore used by many people all over the world and is especially useful for B2B companies. There is no lack of data sources from social media. Each page offers a view of different metrics...
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How to use Google Analytics for setting and tracking goals
In this article we will go through some uses for Google Analytics, as a base for your goal tracking data. We will go through different ideas for KPI's to set - and therefore goals to set - and how to measure them using Google Analytics. Of course this article will...
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Setting a goal for your organization
Setting a goal for an organization is a trying task that takes energy and time if done right. Your goal will tell you, and everyone in the organization, and outside what you are aiming for and working towards. This will influence what will happen with the organization...
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Goal setting: Using KPIs
Setting a smart goal can be paramount to succeeding, but only if done in the right way. A common model for setting goals is the SMART model. This model aims to set a goal that is; specific, measurable, attainable, relevant and time-based. This article describes 5...
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The Box Company – a case of how being agile might just save your company
Here we have a case about a company that makes boxes. This is a case that highlights the main pitfalls and workflows in an organization not using key performance indicators (KPIs) and strategic goals. Reading this, might make you aware of some pitfalls that...
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Why use KPIs?
Organisations often have ideals of which kind of organisation they are, and what they want to become. These ideals might be externalised in, but ideals have to be implemented in the organisation and anchored in a common understanding to make a difference. Ideals about...
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6 simple ways of using KPIs in Human Resources
When most people think of KPIs (Key Performance Indicators) they think of economics or production. While KPIs can be used in these areas it is also a valuable asset in Human Resources. KPIs is a term for a control mechanism that can help an organization or a...
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Introduction to KPIs
If you work in an office you've most likely heard the word key performance indicator or KPI and might even use them daily. KPIs are often used in business and management to measure performance, but not everyone will know exactly what the term contains. This article is...
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How To Use Retrospectives To Keep Your New Years Resolution
Entering 2018, Johannes Damsgaard-Bruhn wrote this piece about how to use retrospectives for New Years resolutions. This year I, Hanne Rathcke from Cobraid, will try this as well - and you can see my reflections added in this post. I will update this blog post with...
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