no script

Welcome to our blog 

8 Key SoMe Goals and How to Track Them

Setting goals for social media marketing can prove to be a long an exhausting process. To make it easier for all of you, SoMe Specialists, we have compiled a list of the 8 key SoMe goals.

Agility – What’s all the fuss about?

You might have heard the word "agile"before . You might know, that it's the "it thing" we all need to be these days; whether you work in marketing, administration, or as a software developer. Besides all the buzz words and fancy fuss, what is this all about? Isn't it...

What IKEA furniture can teach you about leadership

You know the feeling all too well: You've been to IKEA and bought a new great piece of furniture. You just need to assemble it and everything will be perfect! The manual? No, I don't need - I just need to put this thing here and then this... 10 hours and several...

“This is URGENT!” said the boss

You've probably tried it: An email arrives from the boss marked "URGENT! Must be solved immediately! Or the customer will terminate the agreement!" with a task that is not in the sprint. How do you handle this? Should you clear your desk and solve the task? Or deal...

Shh – It’s Time For Some Silence

The phone is ringing. E-mails are coming in. Facebook says "Bing!". Twitter tweets. LinkedIn has new job opportunities for me. It just might drive me insane. What do I have to do to get just a few minutes of peace and quiet? Does that sound familiar? That's often my...

Projects – When to Steer and When to Lead

Imagine being the captain of a large cargo ship: You're on the bridge and steering the ship to it's destination. You know the destination and set the course. Way beneath you the motor spins merrily - the engineer and his team makes sure of that. The destination...

Tracking data for marketing purposes

Making marketing campaigns cross platform means having to get data from many different sources to be able to calculate, and compare progress. In this article, we have collected some of the different ways you can collect data on your online marketing campaigns. We have...

The story of a giraffe and how 35 students became one scrum team

Some months ago I received a message from one of the listeners of my podcasts. He had a question: How do you organize 35 students working on the same project if you want to use Scrum? As an answer Sune from Cobraid, Johannes from Alfanova and myself came up with these...

Goal setting: why you should make differentiated goals

Have you ever worked in an organization, where C-level set some organizational goals without including you? Where you felt no responsibility or connection to the goals? Most people have. If you haven't set the goals, and you don't think they are connected to your...

Goal Setting: Using Data

One of the most important parts of strategic goals is choosing the right data to represent your progress. This part is also often the most difficult part. Often goals are not tracked or are tracked by data, that does not represent what's intended. In this article we...

Setting and tracking goals using LinkedIn

LinkedIn is the world’s largest professional network on the internet and therefore used by many people all over the world and is especially useful for B2B companies. There is no lack of data sources from social media. Each page offers a view of different metrics...

How to use Google Analytics for setting and tracking goals

In this article we will go through some uses for Google Analytics, as a base for your goal tracking data. We will go through different ideas for KPI's to set - and therefore goals to set - and how to measure them using Google Analytics. Of course this article will...

Why use KPIs?

Organisations often have ideals of which kind of organisation they are, and what they want to become. These ideals might be externalised in, but ideals have to be implemented in the organisation and anchored in a common understanding to make a difference. Ideals about...

6 simple ways of using KPIs in Human Resources

When most people think of KPIs (Key Performance Indicators) they think of economics or production. While KPIs can be used in these areas it is also a valuable asset in Human Resources. KPIs is a term for a control mechanism that can help an organization or a...

Introduction to KPIs

If you work in an office you've most likely heard the word key performance indicator or KPI and might even use them daily. KPIs are often used in business and management to measure performance, but not everyone will know exactly what the term contains. This article is...

Want to contact us?