Welcome to our blog
Marketing tools: 4 Problems Professionals Face When Using Them
As digitalization is growing to be a big part of the business for marketing professionals, keeping up with the flow and understanding the new tools and mechanisms is crucial. Learn more about the biggest challenges in the industry and possible ways to solve them.
6 Google Ads goals you should start implementing today
In this article, we will guide you through the most important goals to set with Google Ads. These goals can make your company increase performance when advertising.
6 Paid Advertising Campaign Goals
In this blog post, we will walk you through choosing the appropriate goals for your advertising campaign and give you examples of such.
Paid ads: steps to choosing the best online ad platforms
Going in depth in how to set paid ad campaign goals and choose the right channel to implement them.
10 SEO KPIs to Start Tracking Today
In today’s digital world, businesses need to position themselves well not only on the market but in the search engines as well. In this post, you will learn about the 10 SEO KPIs, which will improve your online visibility.
7 benefits of using KPIs in your company
Why do you need to introduce KPIs into your marketing strategy? If you are still not convinced you need measurement, let us give you 7 more reasons why.
LinkedIn Analytics and 5 key KPIs to start tracking today
As LinkedIn is one of the leading professional networks on the internet, using it in your business might turn out to be essential. However, like any other part of your marketing strategy tracking the success of your efforts is even more important. Here is how to use LinkedIn Analytics and what 5 key metrics you should track.
Setting goals and KPIs with Facebook
Through this blog, you will find the explanation of different tools offered by Facebook and how you can set goals with them so that you keep your team motivated and focused on achieving these.
Introduction to KPIs
What are KPIs? Why should you use it? And how can you personalize them for each department in your company? Read more about this trendy word in the world of business.
The right way of setting goals for your organization
Setting goals for an organization is a complicated task that takes energy and time. This article tells you when and how to do it right.
Using KPIs to set and achieve strategic goals
The article explains the different steps to set and achieve strategic goals. Read it to learn more about shared and differentiated goals and how to evaluate them.
8 Key SoMe Goals and How to Track Them
Setting goals for social media marketing can prove to be a long an exhausting process. To make it easier for all of you, SoMe Specialists, we have compiled a list of the 8 key SoMe goals.
Agility – What’s all the fuss about?
You might have heard the word "agile"before . You might know, that it's the "it thing" we all need to be these days; whether you work in marketing, administration, or as a software developer. Besides all the buzz words and fancy fuss, what is this all about? Isn't it...
What IKEA furniture can teach you about leadership
You know the feeling all too well: You've been to IKEA and bought a new great piece of furniture. You just need to assemble it and everything will be perfect! The manual? No, I don't need - I just need to put this thing here and then this... 10 hours and several...
“This is URGENT!” said the boss
You've probably tried it: An email arrives from the boss marked "URGENT! Must be solved immediately! Or the customer will terminate the agreement!" with a task that is not in the sprint. How do you handle this? Should you clear your desk and solve the task? Or deal...
Shh – It’s Time For Some Silence
The phone is ringing. E-mails are coming in. Facebook says "Bing!". Twitter tweets. LinkedIn has new job opportunities for me. It just might drive me insane. What do I have to do to get just a few minutes of peace and quiet? Does that sound familiar? That's often my...
Projects – When to Steer and When to Lead
Imagine being the captain of a large cargo ship: You're on the bridge and steering the ship to it's destination. You know the destination and set the course. Way beneath you the motor spins merrily - the engineer and his team makes sure of that. The destination...
Tracking data for marketing purposes
Making marketing campaigns cross platform means having to get data from many different sources to be able to calculate, and compare progress. In this article, we have collected some of the different ways you can collect data on your online marketing campaigns. We have...
How to avoid the feeling of walking in circles when doing iterations
The other day, I had a meeting with three customers. I was helping them with designing their product, and, by that, we started talking about their logo. It turned out that the logo wasn't exactly the way they wanted it - despite several workshops, talks, brainstorms...
The story of a giraffe and how 35 students became one scrum team
Some months ago I received a message from one of the listeners of my podcasts. He had a question: How do you organize 35 students working on the same project if you want to use Scrum? As an answer Sune from Cobraid, Johannes from Alfanova and myself came up with these...
Goal setting: why you should make differentiated goals
Have you ever worked in an organization, where C-level set some organizational goals without including you? Where you felt no responsibility or connection to the goals? Most people have. If you haven't set the goals, and you don't think they are connected to your...
Goal Setting: Using Data
One of the most important parts of strategic goals is choosing the right data to represent your progress. This part is also often the most difficult part. Often goals are not tracked or are tracked by data, that does not represent what's intended. In this article we...
How to use Google Analytics for setting and tracking goals
In this article we will go through some uses for Google Analytics, as a base for your goal tracking data. We will go through different ideas for KPI's to set - and therefore goals to set - and how to measure them using Google Analytics. Of course this article will...
The Box Company – a case of how being agile might just save your company
Here we have a case about a company that makes boxes. This is a case that highlights the main pitfalls and workflows in an organization not using key performance indicators (KPIs) and strategic goals. Reading this, might make you aware of some pitfalls that...
6 simple ways of using KPIs in Human Resources
When most people think of KPIs (Key Performance Indicators) they think of economics or production. While KPIs can be used in these areas it is also a valuable asset in Human Resources. KPIs is a term for a control mechanism that can help an organization or a...
