by Carolina Ferreras Pérez | Oct 30, 2019 | Goals, KPIs, Marketing
If you consider spending any amount of money on online ads, you need to think about the specifications. First, you must design the Google ads to reach your target audience. You also need to publish it in the place where you will benefit the most out of it. Publishing...
by Yoana Radoslavova Yordanova | Oct 18, 2019 | Goals, KPIs, Marketing
This post is a part of a two-part series on setting advertising campaign goals. In the first part, we looked into choosing a suitable platform for your ads. Today, we are going to continue the topic. We will look into 6 of the most common goals ad specialists use in...
by Yoana Radoslavova Yordanova | Oct 15, 2019 | Goals, Marketing, Social Media
Many different people are delving into digital marketing and have an interest in the topic of goal setting in ad campaigns. Therefore, we decided to continue with our goal-setting series by helping you choose the best online ad platforms and set goals for them. Let’s...
by Yoana Radoslavova Yordanova | Oct 2, 2019 | Goals, KPIs, Management, Marketing
Are you tracking SEO KPIs yet? Nowadays, it is important for companies to be easy to find in the expanding online space. Yet, as this is the goal for more and more businesses every day, it gets harder and harder to achieve. As with every other goal, it is essential...
by Carolina Ferreras Pérez | Sep 24, 2019 | Goals, KPIs, Marketing, Social Media
Companies need to take into consideration that the average person spends around two hours on Social Media during the day. 58 minutes of those are on Facebook. This makes it the SoMe platform with the highest time span of use per day. Thus, Facebook is a crucial...
by Hanne Rathcke and Carolina Ferreras Pérez | Sep 4, 2019 | Goals, Management, Strategy
Setting goals for an organization is a complicated task that takes energy and time. When done right your goals will tell you and everyone, both inside and outside the organization, what you are aiming for and what you are working towards. This will influence what will...
