by Sune Monrad | Mar 13, 2020 | Goals, KPIs, Management, Strategy
You made a killer vision and a really good sounding mission but what do you do from here? How do you actually create a strategy that will not just end up in the drawer? I’ll introduce you to how to plan strategic objectives with one of four frameworks –... 
by Yoana Radoslavova Yordanova | Jan 20, 2020 | Goals, KPIs, Management, Strategy
We often discuss the importance of goals and KPIs. Most companies out there have different ways of adapting such and using them. Yet, goals and KPIs are not the only way of measuring your road to success. So, let’s learn more about another way: OKRs. What are OKRs?... 
by Yoana Radoslavova Yordanova | Dec 4, 2019 | Goals, KPIs
As we have mentioned many times, goals and KPIs are essential metrics to set and follow in every industry. Goals are the specific results you are aiming at and aligning your actions accordingly. KPIs, on the other hand, are the performance indicators you need to track... 
by Carolina Ferreras Pérez | Nov 13, 2019 | Goals, Marketing
We all seem to be using social media more and more everyday. Early at 7 in the morning you hear your alarm and right after you find yourself scrolling through Twitter. Therefore, we have written a blog where we guide you through the metrics provided by Twitter, where... 
by Carolina Ferreras Pérez | Oct 30, 2019 | Goals, KPIs, Marketing
If you consider spending any amount of money on online ads, you need to think about the specifications. First, you must design the Google ads to reach your target audience. You also need to publish it in the place where you will benefit the most out of it. Publishing... 
by Yoana Radoslavova Yordanova | Oct 18, 2019 | Goals, KPIs, Marketing
This post is a part of a two-part series on setting advertising campaign goals. In the first part, we looked into choosing a suitable platform for your ads. Today, we are going to continue the topic. We will look into 6 of the most common goals ad specialists use in...