by Morten Hoffmann Christensen | Feb 4, 2020 | Management, Marketing
The Google Analytics users metric is used by many to track the number of visitors on their websites. I have even seen marketing departments using this to verify their own work. Is this a viable solution? My answer is a definite NO. Not before knowing the caveats. In... 
by Sune Monrad | Jan 29, 2020 | Management, Marketing
Close to 9/10 websites are not compliant with the GDPR cookie laws. In fact, most websites have a cookie warning but they do not give the user a choice to opt-out. You might not know, but that’s actually not enough to be GDPR compliant. So, how do you become GDPR... 
by Yoana Radoslavova Yordanova | Jan 20, 2020 | Goals, KPIs, Management, Strategy
We often discuss the importance of goals and KPIs. Most companies out there have different ways of adapting such and using them. Yet, goals and KPIs are not the only way of measuring your road to success. So, let’s learn more about another way: OKRs. What are OKRs?... 
by Carolina Ferreras Pérez | Dec 11, 2019 | KPIs, Management, Marketing
Before listing the customer satisfaction KPIs you should track, let’s talk about customer satisfaction in general. I’m sure you have experienced buying a product and something in the process didn’t go as expected. It can be that you had a faulty product or... 
by Carolina Ferreras Pérez | Nov 27, 2019 | HR, Management
Change can cause discomfort for most of us, but individuals and organizations must comprehend that to implement change is necessary. Even more when things are not working as we expect. That’s because if we maintain doing things the way we are doing them now, then the... 
by Yoana Radoslavova Yordanova | Oct 2, 2019 | Goals, KPIs, Management, Marketing
Are you tracking SEO KPIs yet? Nowadays, it is important for companies to be easy to find in the expanding online space. Yet, as this is the goal for more and more businesses every day, it gets harder and harder to achieve. As with every other goal, it is essential...