by Lee Collier and Yoana Radoslavova Yordanova | Nov 6, 2019 | Marketing
Marketing is no longer the industry it once was. As time passes, the world becomes increasingly technical. So as all industries, marketing must adapt and change accordingly. Using marketing tools is a great part of this change. The marketing industry has become much...
by Carolina Ferreras Pérez | Oct 30, 2019 | Goals, KPIs, Marketing
If you consider spending any amount of money on online ads, you need to think about the specifications. First, you must design the Google ads to reach your target audience. You also need to publish it in the place where you will benefit the most out of it. Publishing...
by Yoana Radoslavova Yordanova | Oct 18, 2019 | Goals, KPIs, Marketing
This post is a part of a two-part series on setting advertising campaign goals. In the first part, we looked into choosing a suitable platform for your ads. Today, we are going to continue the topic. We will look into 6 of the most common goals ad specialists use in...
by Yoana Radoslavova Yordanova | Oct 15, 2019 | Goals, Marketing, Social Media
Many different people are delving into digital marketing and have an interest in the topic of goal setting in ad campaigns. Therefore, we decided to continue with our goal-setting series by helping you choose the best online ad platforms and set goals for them. Let’s...
by Yoana Radoslavova Yordanova | Oct 2, 2019 | Goals, KPIs, Management, Marketing
Are you tracking SEO KPIs yet? Nowadays, it is important for companies to be easy to find in the expanding online space. Yet, as this is the goal for more and more businesses every day, it gets harder and harder to achieve. As with every other goal, it is essential...
by Hanne Rathcke and Yoana Radoslavova Yordanova | Sep 25, 2019 | KPIs, Marketing, Social Media
LinkedIn is the largest professional network on the internet. It is thus used by many people all over the world and is especially useful for companies operating B2B. There is no lack of data one can collect through this social media channel. The challenge is thus not...
