Marketing Archives

Understanding the Facebook algorithm

by Alexander Reuss Christensen | Feb 19, 2020 | Marketing, Social Media

If you’re posting on Facebook on behalf of a business, you might be struggling to reach your audience. Even if you’re creating great content, your posts might fall through and end up with almost no impressions. But why is that, you’re asking yourself? And that’s...

The Issue With The Google Analytics users metric

by Morten Hoffmann Christensen | Feb 4, 2020 | Management, Marketing

The Google Analytics users metric is used by many to track the number of visitors on their websites. I have even seen marketing departments using this to verify their own work. Is this a viable solution? My answer is a definite NO. Not before knowing the caveats. In...

Become GDPR compliant on WordPress

by Sune Monrad | Jan 29, 2020 | Management, Marketing

Close to 9/10 websites are not compliant with the GDPR cookie laws. In fact, most websites have a cookie warning but they do not give the user a choice to opt-out. You might not know, but that’s actually not enough to be GDPR compliant. So, how do you become GDPR...

8 customer satisfaction KPIs you should track

by Carolina Ferreras Pérez | Dec 11, 2019 | KPIs, Management, Marketing

Before listing the customer satisfaction KPIs you should track, let’s talk about customer satisfaction in general. I’m sure you have experienced buying a product and something in the process didn’t go as expected. It can be that you had a faulty product or...

Using Twitter goals to achieve your marketing objectives

by Carolina Ferreras Pérez | Nov 13, 2019 | Goals, Marketing

We all seem to be using social media more and more everyday. Early at 7 in the morning you hear your alarm and right after you find yourself scrolling through Twitter. Therefore, we have written a blog where we guide you through the metrics provided by Twitter, where...

Marketing tools: 4 Problems Professionals Face When Using Them

by Lee Collier and Yoana Radoslavova Yordanova | Nov 6, 2019 | Marketing

Marketing is no longer the industry it once was. As time passes, the world becomes increasingly technical. So as all industries, marketing must adapt and change accordingly. Using marketing tools is a great part of this change. The marketing industry has become much...