Understanding the Facebook algorithm

Understanding the Facebook algorithm

If you’re posting on Facebook on behalf of a business, you might be struggling to reach your audience. Even if you’re creating great content, your posts might fall through and end up with almost no impressions. But why is that, you’re asking yourself? And that’s...
8 Key SoMe Goals and How to Track Them

8 Key SoMe Goals and How to Track Them

For newcomers in the social media world, such as fresh-out of college marketing professionals or personalities, it can prove quite the challenge to get to know the online space. Moreover, when delving into marketing activities, it is not only hard to choose the right...