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Understanding the Facebook algorithm

by Alexander Reuss Christensen | Feb 19, 2020 | Marketing, Social Media

If you’re posting on Facebook on behalf of a business, you might be struggling to reach your audience. Even if you’re creating great content, your posts might fall through and end up with almost no impressions. But why is that, you’re asking yourself? And that’s...

Paid ads: steps to choosing the best online ad platforms

by Yoana Radoslavova Yordanova | Oct 15, 2019 | Goals, Marketing, Social Media

Many different people are delving into digital marketing and have an interest in the topic of goal setting in ad campaigns. Therefore, we decided to continue with our goal-setting series by helping you choose the best online ad platforms and set goals for...

LinkedIn Analytics and 5 key KPIs to start tracking today

by Hanne Rathcke and Yoana Radoslavova Yordanova | Sep 25, 2019 | KPIs, Marketing, Social Media

LinkedIn is the largest professional network on the internet. It is thus used by many people all over the world and is especially useful for companies operating B2B. There is no lack of data one can collect through this social media channel. The challenge is thus not...

Setting goals and KPIs with Facebook

by Carolina Ferreras Pérez | Sep 24, 2019 | Goals, KPIs, Marketing, Social Media

Companies need to take into consideration that the average person spends around two hours on Social Media during the day. 58 minutes of those are on Facebook. This makes it the SoMe platform with the highest time span of use per day. Thus, Facebook is a crucial...

8 Key SoMe Goals and How to Track Them

by Yoana Radoslavova Yordanova | Sep 2, 2019 | Goals, Marketing, Social Media

For newcomers in the social media world, such as fresh-out of college marketing professionals or personalities, it can prove quite the challenge to get to know the online space. Moreover, when delving into marketing activities, it is not only hard to choose the right...

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