by Yoana Radoslavova Yordanova | Jan 20, 2020 | Goals, KPIs, Management, Strategy
We often discuss the importance of goals and KPIs. Most companies out there have different ways of adapting such and using them. Yet, goals and KPIs are not the only way of measuring your road to success. So, let’s learn more about another way: OKRs. What are OKRs?... 
by Yoana Radoslavova Yordanova | Dec 4, 2019 | Goals, KPIs
As we have mentioned many times, goals and KPIs are essential metrics to set and follow in every industry. Goals are the specific results you are aiming at and aligning your actions accordingly. KPIs, on the other hand, are the performance indicators you need to track... 
by Lee Collier and Yoana Radoslavova Yordanova | Nov 6, 2019 | Marketing
Marketing is no longer the industry it once was. As time passes, the world becomes increasingly technical. So as all industries, marketing must adapt and change accordingly. Using marketing tools is a great part of this change. The marketing industry has become much... 
by Yoana Radoslavova Yordanova | Oct 18, 2019 | Goals, KPIs, Marketing
This post is a part of a two-part series on setting advertising campaign goals. In the first part, we looked into choosing a suitable platform for your ads. Today, we are going to continue the topic. We will look into 6 of the most common goals ad specialists use in... 
by Yoana Radoslavova Yordanova | Oct 15, 2019 | Goals, Marketing, Social Media
Many different people are delving into digital marketing and have an interest in the topic of goal setting in ad campaigns. Therefore, we decided to continue with our goal-setting series by helping you choose the best online ad platforms and set goals for them. Let’s...