by Lee Collier and Yoana Radoslavova Yordanova | Nov 6, 2019 | Marketing
Marketing is no longer the industry it once was. As time passes, the world becomes increasingly technical. So as all industries, marketing must adapt and change accordingly. Using marketing tools is a great part of this change. The marketing industry has become much...
by Yoana Radoslavova Yordanova | Oct 18, 2019 | Goals, KPIs, Marketing
This post is a part of a two-part series on setting advertising campaign goals. In the first part, we looked into choosing a suitable platform for your ads. Today, we are going to continue the topic. We will look into 6 of the most common goals ad specialists use in...
by Yoana Radoslavova Yordanova | Oct 15, 2019 | Goals, Marketing, Social Media
Many different people are delving into digital marketing and have an interest in the topic of goal setting in ad campaigns. Therefore, we decided to continue with our goal-setting series by helping you choose the best online ad platforms and set goals for them. Let’s...
by Yoana Radoslavova Yordanova | Oct 2, 2019 | Goals, KPIs, Management, Marketing
Are you tracking SEO KPIs yet? Nowadays, it is important for companies to be easy to find in the expanding online space. Yet, as this is the goal for more and more businesses every day, it gets harder and harder to achieve. As with every other goal, it is essential...
by Hanne Rathcke and Yoana Radoslavova Yordanova | Sep 25, 2019 | KPIs, Management, Strategy
Business used to be an industry, in which decisions were made based on a gut-feeling and position. Even though it made sense at the time, this practice turned out to be neither precise nor effective. With digitalization on the rise, data has become the new...
