Introduction to OKRs

Introduction to OKRs

We often discuss the importance of goals and KPIs. Most companies out there have different ways of adapting such and using them. Yet, goals and KPIs are not the only way of measuring your road to success. So, let’s learn more about another way: OKRs. What are OKRs?...
Goals and KPIs for the IT industry

Goals and KPIs for the IT industry

As we have mentioned many times, goals and KPIs are essential metrics to set and follow in every industry. Goals are the specific results you are aiming at and aligning your actions accordingly. KPIs, on the other hand, are the performance indicators you need to track...
6 Paid Advertising Campaign Goals

6 Paid Advertising Campaign Goals

This post is a part of a two-part series on setting advertising campaign goals. In the first part, we looked into choosing a suitable platform for your ads. Today, we are going to continue the topic. We will look into 6 of the most common goals ad specialists use in...